Food UI

Brilliant Little Treat

Posted by: foodui on: May 16, 2009

I stumbled across La Boulange in San Francisco while looking for a snack with a friend.  La Boulange is a delightful French café/bakery with an eye-glittering menu.

Each time I’ve gone, there is a line snaking past the bakery display.  The wait is a benefit if you are still trying to decide what to get.  However, the assortment of items laid out along the way is arranged like little booby traps in the decision-making process.

“Ok- I’m going to get the almond croissant.  Oh wait- they have macaroons!  I have to get some of those.  Oh wait- they have a goat cheese sandwich.  Should I get a sandwich instead of a small snack?  Or maybe just get the snack for later?  Now I have no idea what to get.”

By the time you get to the register, you are forced to make some sort of game-time decision.  Each time I go, I frantically try to remember where the booby traps are so I can place my order without hesitation (or without buying 3x as much food).

But this entry is not about the sweat-inducing order process.  It is about one particular booby trap.

The mini-BLT.

It is a miniature baguette just wide enough to accommodate a single thick slab of bacon, plus a little lettuce and sliced cherry tomatoes.  You can pick up this sandwich like a cigar and just take off bites down the line until you are done.  It is practically perfect sandwich Food UI!  Plus it is cute, a reasonable snack size, and hey- it’s got bacon.  Now I want to eat three.

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