Posted by: foodui on: May 16, 2009
I stumbled across La Boulange in San Francisco while looking for a snack with a friend. La Boulange is a delightful French café/bakery with an eye-glittering menu.
Each time I’ve gone, there is a line snaking past the bakery display. The wait is a benefit if you are still trying to decide what to get. However, the assortment of items laid out along the way is arranged like little booby traps in the decision-making process.
“Ok- I’m going to get the almond croissant. Oh wait- they have macaroons! I have to get some of those. Oh wait- they have a goat cheese sandwich. Should I get a sandwich instead of a small snack? Or maybe just get the snack for later? Now I have no idea what to get.”
By the time you get to the register, you are forced to make some sort of game-time decision. Each time I go, I frantically try to remember where the booby traps are so I can place my order without hesitation (or without buying 3x as much food).
But this entry is not about the sweat-inducing order process. It is about one particular booby trap.
The mini-BLT.
It is a miniature baguette just wide enough to accommodate a single thick slab of bacon, plus a little lettuce and sliced cherry tomatoes. You can pick up this sandwich like a cigar and just take off bites down the line until you are done. It is practically perfect sandwich Food UI! Plus it is cute, a reasonable snack size, and hey- it’s got bacon. Now I want to eat three.
